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The ACMA targeting telemarketing activities of solar businesses

The Australian Communications and Media Authority (ACMA) is responsible for the operation of the Do Not Call Register and for ensuring compliance with rules governing telemarketing activities. Solar industry-related telemarketing activity is one of the priority compliance areas identified by the ACMA for regulatory focus.

You are not allowed to make any unsolicited telemarketing calls to any number listed on the Register.

What can you do?

If you engage a call centre to generate leads for your business, there are some straightforward steps you should follow to avoid calling registered numbers. These include:

  • Establish a written agreement with your chosen call centre. Take the time to write up a formal agreement that outlines compliance with the Do Not Call Register Act 2006 and that specifies who is responsible for checking numbers against the register.
  • Ask for proof. Don't just take the call centre's word they are complying with the Do Not Call rules. Ask them to prove that they're checking numbers against the register by showing you washing receipts for numbers they've checked.
  • Double check yourself. Before calling any lead sent to you from your telemarketer, first check it against the register. There is a washing service on the Do Not Call Register website. You can check up to 500 numbers for free. If you discover that a number is registered, then you can be certain the call centre isn't checking the numbers for you.

Just one call to a registered number could result in a penalty. Remember, it's not just the call centre that can be held liable for telemarketing calls made to people on the register, but also the business who engaged them.

For more information visit the Do Not Call Register website.