In March 2023 the Clean Energy Council, in collaboration with industry, started an annual campaign to celebrate rooftop solar and storage and the work installers and retailers do in helping Australians reduce their energy bills and emissions. The theme for 2023's campaign was 'Join our Solar Superheroes'; encouraging Australians to maximise their solar superpowers with tips on buying, maintenance and energy saving.
The theme for 2023's campaign was 'Join our Solar Superheroes'; encouraging Australians to maximise their solar superpowers in the fight against rising energy bills with tips on buying, maintenance and energy saving.
We hosted solar tips on solarmonth.com.au, shared good news solar stories with press and social media and promoted our campaign with digital ads. We encouraged installers and retailers to share their solar stories to our website, with local news and their customers and hosted resources from industry to help consumers fight their bills.
The campaign reached far and wide, helping encouraging millions of Australians to maximise their solar and reduce their energy bills.
Potential reach from media mentions3m
Ad impressions across social media, news sites and other digital media2m
2023's campaign showed us the potential impact a truly collaborative campaign could have. We want the campaign in March 2024 to be far bigger and bolder.
Complete the quick survey below to let us know your thoughts on the campaign and what could help us really boost the industry in 2024.